My collegue and friend Chris Ede and I were asked by McLean Design Inc. to pitch for designing a new line of bottle labels for Monster Energy. We won the pitch and got to design a line of 6 sportsmen and -women (it was our idea to also include women). If you scroll down you'll find a few rough sketches that I made for this project.
Underneath are some rough sketches. The pastel green is to indicate the available space on the bottle label. They were my guidelines to stay within while sketching.