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Underneath are some rough sketches. The pastel green is to indicate the available space on the bottle label. They were my guidelines to stay within while sketching.
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My collegue and friend Chris Ede and I were asked by McLean Design Inc. to pitch for designing a new line of bottle labels for Monster Energy. We won the pitch and got to design a line of 6 sportsmen and -women (it was our idea to also include women). If you scroll down you'll find a few rough sketches that I made for this project.